I'm not sure what to make of this. I've never been a huge fan of boycotts beyond a local level. Additionally, PepsiCo has also been a supporter in the past, which the article is fair enough to point out.
Pepsi goes to bed with anti-gay Rockstar.
So should I stop drinking Mountain Dew? Or rather "mtn dew" as the can is now labeled. (Irritating, but fodder for a different kind of post.)
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I'm not sure boycotting Pepsico is the right way to go about it. They are a soft drink superstar trying to stay on top and if since Rockstar is the leader in the energy drink arena, they are aligning themselves with them. If Rockstar was bombing they would drop their interest and buy out the contract.
Shouldn't we be boycotting Rockstar at this point then? The issue is with Rockstar and the people behind Rockstar.
Just my opinion.
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